Connect your Shopify account to Facebook and Instagram through the Facebook and Instagram applications on Shopify. After you’ve connected to the accounts, you can create Facebook advertising campaigns, receive helpful insights, and even sell your products through Facebook and Instagram. After connecting to the accounts, all of the products from your catalogue suitable for sale on Meta technologies are available to market. This includes Facebook Shop and Instagram Shopping.
The necessities
Facebook and Instagram via Meta are accessible on every Shopify plan. Before beginning with Facebook and Instagram Meta, it is necessary to create an account on Facebook Business Manager connected to your company’s Facebook Page and an advertising account with an administrator position assigned to your Business Manager.
If you own a personal advertisement account, connect it with a Business Manager. If you’ve not run ads on your ad account, you’ll need to set up a new account in Business Manager before you can make Facebook ads. Find more information about Business Managers and ad accounts at the Facebook Ads Help Center.
If you do not have a Business Manager, you can create one when creating Facebook and Instagram using Meta.
How to Connect Shopify to Facebook
It is time to warrant that customers can easily find your items through Facebook and then purchase directly through your Shopify shop in just a few taps. This is not all; you’ll also be able to analyze your sales performance, access customer reviews, and tailor possibilities for both platforms! So, let’s get started.
- Log into your Shopify account, then click Sales Channel from the left menu.
- Enter Facebook in the search box located at the top of the ribbon.
- Click on Facebook & Instagram.
- Click Add app.
- Click Add Sales Channel in the left-hand corner.
- Please scroll to the bottom and then click Start to set it up.
- Click the arrow icon beneath your Facebook account.
- Select Connect Account, followed by Proceed.
- Click Confirm Account.
- Choose Allow in the section Allow Facebook to Share your business items with Shopify.
- Then, you can click to open the icon of arrows under Business Assets.
- Check your Facebook account under the Meta Business Account.
- Select Connect.
- The toggle should be turned on to share information.
- Scroll to the bottom, and click Conserve.
- Select Connect or create a new account in the Connect to Facebook Pixel section.
- Scroll to the bottom and click Confirm.
- Click on the box to accept Facebook’s Seller Agreement as well as Facebook’s Business Tools Conditions.
- Select Submit to evaluation.
Product Eligibility for Facebook Shop
To add products that are available for purchase for sale on Facebook Shop, the following specifications must be met as per Shopify the product must:
- Keep an eye on Facebook.
- It must be shipped; therefore, it cannot be considered a digital item.
- Set up a return policy.
- A product’s title is under 100 characters and must not be in all caps.
- Describe your product along with a photo
- You must be legally eligible according to the Facebook’s Commerce Policy and can’t be in breach of Facebook’s Community Standards
- It’s a fee that isn’t completely free.
Customer Experience on Facebook Shop
When your account is confirmed, Facebook adds a Shop Now button to your Facebook Page. The button will take you directly to the Shop page of your page.
You can, however, modify the buttons by directly linking to the Shopify store.
Customer Inquiries
Customers may send direct messages using Messenger.
You can also contact us via mail using your Contact Seller button on Facebook. This button forwards your inquiries to the email address for customer support that you have set up within the admin of your Shopify administrator.
Checkout on Facebook
Selling through Facebook is easy from the beginning until the end.
Customers are directed to the Shopify store website once they’re ready to check out.
They can include the product in the cart and then checkout or continue shopping.
They will be visible on the Orders section of the Shopify administrator as normal; however, they will appear in the order form as Facebook referred to it.
If you select “Checkout on Instagram and Facebook” for your payment method instead of the Shopify Store’s checkout page, customers can finish their purchases on Facebook.
When to Use An Agency for Your Social Media Strategy
We’ve now shown you the steps to create a selling account via Facebook or Instagram. The next thing to do is ensure you have an imaginative and strategically planned social media plan.
If you can’t find an entire person on your team to assist in creating your social media plan, you should consider using an agency such as Shero.
Do I Need to Pay a Fee to Connect Shopify to Facebook?
Connecting your Shopify store with Facebook is completely free. However, you may incur a cost for advertising when you choose to advertise your product through Facebook.
Can You Handle Facebook Ads Through Shopify?
Yes, you can manage and design Facebook ads from the Shopify admin, making it simpler to market your product and measure the performance of your ads.